AI JOB RISK SCANNER
O*NET-SOC 13-1199.06 / model V11 rated-task engine

Will AI replace
Online Merchants?

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Estimated AI task exposure
71%

High exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

34 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

64/100

Physical moat

14/100

Human moat

17/100

Rating coverage

100%

34 task statements / 34 rated

Highest-weighted occupation tasks

Deliver e-mail confirmation of completed transactions and shipment.
Importance 86/100Relevance 90/100Frequency 80/100Weight 0.86
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
Importance 89/100Relevance 91/100Frequency 71/100Weight 0.85
Receive and process payments from customers, using electronic transaction services.
Importance 86/100Relevance 87/100Frequency 75/100Weight 0.84
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
Importance 84/100Relevance 90/100Frequency 70/100Weight 0.83
Create, manage, or automate orders or invoices, using order management or invoicing software.
Importance 86/100Relevance 85/100Frequency 70/100Weight 0.82
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
Importance 82/100Relevance 84/100Frequency 67/100Weight 0.79
Determine and set product prices.
Importance 83/100Relevance 85/100Frequency 60/100Weight 0.78
Cancel orders based on customer requests or inventory or delivery problems.
Importance 78/100Relevance 87/100Frequency 58/100Weight 0.77
Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
Importance 80/100Relevance 84/100Frequency 54/100Weight 0.75
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
Importance 81/100Relevance 83/100Frequency 52/100Weight 0.74

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$83,050

BLS OEWS May 2025

National employment

1,087,090

BLS OEWS May 2025

Projected growth

+3.9%

BLS Employment Projections 2025–2035

Average annual openings

99

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

  • domain expertise
  • exception handling
  • accountability for outcomes

LEARN

  • AI-assisted research
  • workflow automation
  • data literacy
  • prompt and workflow design
  • AI output verification

AI-PROOFING RESOURCES

What this score does not mean

The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

New in V11

Find a Safer Career Path

High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

EXPLORE CAREER ALTERNATIVES
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