AI JOB SCANNER
O*NET-SOC 13-1161.01 / model V14 rated-task + local-market engine

Will AI replace
Search Marketing Strategists?

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Estimated AI task exposure
55%

Moderate exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

36 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

63/100

Physical moat

43/100

Human moat

22/100

Rating coverage

100%

36 task statements / 36 rated

Highest-weighted occupation tasks

Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Importance 88/100Relevance 100/100Frequency 59/100Weight 0.85
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Importance 88/100Relevance 100/100Frequency 55/100Weight 0.84
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Importance 88/100Relevance 100/100Frequency 50/100Weight 0.83
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Importance 82/100Relevance 100/100Frequency 55/100Weight 0.82
Participate in the development or implementation of online marketing strategy.
Importance 88/100Relevance 100/100Frequency 46/100Weight 0.82
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Importance 82/100Relevance 100/100Frequency 47/100Weight 0.80
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Importance 79/100Relevance 100/100Frequency 38/100Weight 0.77
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Importance 77/100Relevance 100/100Frequency 39/100Weight 0.76
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Importance 72/100Relevance 100/100Frequency 47/100Weight 0.76
Create content strategies for digital media.
Importance 78/100Relevance 96/100Frequency 43/100Weight 0.76

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$78,760

BLS OEWS May 2025

National employment

899,580

BLS OEWS May 2025

Projected growth

+7.0%

BLS Employment Projections 2025–2035

Average annual openings

82

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

CHECK PAY WHERE YOU LIVE

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

SAFER ALTERNATIVE

Electric Motor, Power Tool, and Related Repairers

5%

50 points lower exposure • 72% profile similarity

Median wage: $56,210 Growth 2025–2035: +4.4% Annual openings: 1

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Helpers--Extraction Workers

5%

50 points lower exposure • 72% profile similarity

Median wage: $47,730 Growth 2025–2035: +1.7% Annual openings: 1

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Heating, Air Conditioning, and Refrigeration Mechanics and Installers

9%

46 points lower exposure • 75% profile similarity

Median wage: $61,010 Growth 2025–2035: +10.9% Annual openings: 41

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Millwrights

5%

50 points lower exposure • 73% profile similarity

Median wage: $65,700 Growth 2025–2035: +0.9% Annual openings: 3

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Cement Masons and Concrete Finishers

6%

49 points lower exposure • 75% profile similarity

Median wage: $57,020 Growth 2025–2035: +1.6% Annual openings: 14

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Outdoor Power Equipment and Other Small Engine Mechanics

5%

50 points lower exposure • 71% profile similarity

Median wage: $47,880 Growth 2025–2035: +2.3% Annual openings: 4

more physical-world work, less digital task exposure

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

  • domain expertise
  • exception handling
  • accountability for outcomes

LEARN

  • AI-assisted research
  • workflow automation
  • data literacy
  • prompt and workflow design
  • AI output verification

AI-PROOFING RESOURCES

What this score does not mean

The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

New in V11

Find a Safer Career Path

High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

EXPLORE CAREER ALTERNATIVES
I am your guide.
Knowledge is your strongest upgrade.