AI JOB RISK SCANNER
O*NET-SOC 41-9011.00 / model V11 rated-task engine

Will AI replace
Demonstrators and Product Promoters?

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Estimated AI task exposure
58%

Moderate exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

21 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

59/100

Physical moat

18/100

Human moat

41/100

Rating coverage

100%

21 task statements / 21 rated

Highest-weighted occupation tasks

Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
Importance 88/100Relevance 100/100Frequency 72/100Weight 0.88
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Importance 86/100Relevance 99/100Frequency 70/100Weight 0.87
Keep areas neat while working and return items to correct locations following demonstrations.
Importance 87/100Relevance 98/100Frequency 70/100Weight 0.87
Sell products being promoted and keep records of sales.
Importance 88/100Relevance 88/100Frequency 72/100Weight 0.84
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Importance 80/100Relevance 99/100Frequency 66/100Weight 0.84
Suggest specific product purchases to meet customers' needs.
Importance 84/100Relevance 87/100Frequency 72/100Weight 0.82
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Importance 84/100Relevance 82/100Frequency 65/100Weight 0.78
Identify interested and qualified customers to provide them with additional information.
Importance 80/100Relevance 72/100Frequency 66/100Weight 0.73
Research or investigate products to be presented to prepare for demonstrations.
Importance 83/100Relevance 72/100Frequency 57/100Weight 0.72
Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
Importance 77/100Relevance 77/100Frequency 55/100Weight 0.71

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$39,320

BLS OEWS May 2025

National employment

64,520

BLS OEWS May 2025

Projected growth

+0.2%

BLS Employment Projections 2025–2035

Average annual openings

11

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

  • domain expertise
  • exception handling
  • accountability for outcomes

LEARN

  • AI-assisted research
  • workflow automation
  • data literacy
  • prompt and workflow design
  • AI output verification

AI-PROOFING RESOURCES

What this score does not mean

The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

New in V11

Find a Safer Career Path

High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

EXPLORE CAREER ALTERNATIVES
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