AI JOB SCANNER
O*NET-SOC 11-2032.00 / model V14 rated-task + local-market engine

Will AI replace
Public Relations Managers?

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Estimated AI task exposure
74%

High exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

20 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

76/100

Physical moat

17/100

Human moat

41/100

Rating coverage

100%

20 task statements / 20 rated

Highest-weighted occupation tasks

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Importance 96/100Relevance 100/100Frequency 72/100Weight 0.91
Assign, supervise, and review the activities of public relations staff.
Importance 91/100Relevance 97/100Frequency 75/100Weight 0.89
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Importance 90/100Relevance 100/100Frequency 53/100Weight 0.85
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Importance 84/100Relevance 100/100Frequency 50/100Weight 0.82
Manage communications budgets.
Importance 84/100Relevance 100/100Frequency 44/100Weight 0.80
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Importance 79/100Relevance 97/100Frequency 43/100Weight 0.77
Develop, implement, or maintain crisis communication plans.
Importance 85/100Relevance 100/100Frequency 24/100Weight 0.75
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
Importance 69/100Relevance 100/100Frequency 46/100Weight 0.75
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Importance 78/100Relevance 87/100Frequency 51/100Weight 0.75
Observe and report on social, economic, and political trends that might affect employers.
Importance 73/100Relevance 94/100Frequency 45/100Weight 0.74

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$146,910

BLS OEWS May 2025

National employment

74,850

BLS OEWS May 2025

Projected growth

+5.7%

BLS Employment Projections 2025–2035

Average annual openings

6

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

CHECK PAY WHERE YOU LIVE

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

SAFER ALTERNATIVE

Chefs and Head Cooks

12%

62 points lower exposure • 67% profile similarity

Median wage: $62,470 Growth 2025–2035: +6.6% Annual openings: 25

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Hydroelectric Production Managers

10%

64 points lower exposure • 64% profile similarity

Median wage: $126,060 Growth 2025–2035: +2.6% Annual openings: 17

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Butchers and Meat Cutters

5%

69 points lower exposure • 58% profile similarity

Median wage: $40,140 Growth 2025–2035: +2.4% Annual openings: 15

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Bus Drivers, Transit and Intercity

22%

52 points lower exposure • 71% profile similarity

Median wage: $59,050 Growth 2025–2035: +4.1% Annual openings: 21

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Hazardous Materials Removal Workers

11%

63 points lower exposure • 64% profile similarity

Median wage: $49,450 Growth 2025–2035: +1.5% Annual openings: 4

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Bicycle Repairers

5%

69 points lower exposure • 56% profile similarity

Median wage: $42,780 Growth 2025–2035: -5.7% Annual openings: 1

more physical-world work, less digital task exposure

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

  • domain expertise
  • exception handling
  • accountability for outcomes

LEARN

  • AI-assisted research
  • workflow automation
  • data literacy
  • prompt and workflow design
  • AI output verification

AI-PROOFING RESOURCES

What this score does not mean

The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

New in V11

Find a Safer Career Path

High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

EXPLORE CAREER ALTERNATIVES
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